The Italian Way. What Makes Italian Design Unique? | скачать в хорошем качестве

The Italian Way. What Makes Italian Design Unique? |

A presentation by Luca Cottini (PhD). Delivered on June 24, 2022 at the Superyacht Design Festival, organized in Milan by Boat International Media Company. Industria (industriousness) and cultura (cultivation): the 2 concomitant faces of value creation Italian #design is not "Made in Italy". What makes on object Italian? What does "Italian" add to it? The origin of Italy's distinction. From an incomplete industrialization to a unique industrial model The Italian vs the anglo-salon approach to #innovation Objects as #storytelling devices: from decoration to personification. The object as a living actor How can an #object (or a story) achieve eternal freshness? The parallel path to creativity of the writer and the #designer (the models of originality of Dante, Petrarch, Ariosto, Tasso, and Collodi) Design as a #philosophy of gesture: the empowerment of objects from use to lasting meaning The boat as a complex #architecture of meaning and a synthesis of functionality and storytelling Three assembling sites of Italian #yachting: the fabbrica, the court, and theatre Yachts as #opera houses, combining different "works" in a unique synthesis of industry & culture Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this YouTube channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project. © 2022 Italian Innovators LLC. All rights reserved. No part of this video/audio-visual content may be reproduced, distributed, performed, publicly or via transmission, or displayed in any form or by any means, including, but not limited to, recording, uploading, or other electronic or mechanical methods, without the prior written consent of the copyright owner, except where allowance is made for a non-commercial, transformative fair use under 17 U.S. Code § 107, including, but not limited to criticism, commentary, news reporting, teaching, scholarship, education, and research. This is the work of Italian Innovators LLC, and not of any affiliated organization.