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Android dominates global smartphone sales — yet brands keep disappearing. From HTC and LG to Asus and Huawei’s decline, why is it becoming so hard for Android manufacturers to survive? In this video, we break down the real reasons Android brands keep exiting the market: Apple’s grip on premium phones, rising costs, software challenges, AI-driven component pricing, and why only the biggest players may survive. Is Android consolidation inevitable — and is it actually better for consumers? Love podcasts? Try Pixelated: A 9to5Google Podcast - https://pca.st/nj4u Subscribe ► https://bit.ly/9to5G | Read full article ► INSERT_WP_SHORTLINK_HERE FTC: We use income-earning auto-affiliate links: https://9to5mac.com/about/#affiliate Want to sponsor the next 9to5Google video? Get in touch: partnerships@9to5g.com Follow us / 9to5google / 9to5google / 9to5google Damien: https://www.threads.net/@damienwildeyt Jordan: / jordanintheknow 🎥 Other channels 🎥 / 9to5mac / electrekco / 9to5toys / dronedj Damien's favorite gear: Panasonic Lumix S5 II X: https://amzn.to/3Vqce8E Panasonic 85mm f1.8: https://amzn.to/3rkwHdQ Sigma 28-70mm f2.8: https://amzn.to/4ahsoW2 Godox SL-60W: https://amzn.to/3exGWGA RODE NTG-3: https://amzn.to/3iidwNu Jordan's favorite gear: Canon R8: https://amzn.to/3URdIIN Canon RF 50mm F1.8: https://amzn.to/3UGwIti Audio-Technica AT2020 USB Microphone: https://amzn.to/3SIO6ej MacBook Pro 14-inch: https://amzn.to/3I6ZDPA Godox SL-60W: https://amzn.to/3wnmUu4 NEEWER 72 Inch Tripod: https://amzn.to/49FZqP7 Timestamps -- 00:00 – Asus exits Android & the bigger problem 00:45 – Android’s dominance vs brand failures 01:13 – 500 brands gone & Huawei’s decline 02:01 – Why global Android brands struggle 02:50 – The Apple problem in premium phones 03:40 – Android’s “cheap phone” perception 04:22 – Software, updates & brand trust issues 05:25 – Rising costs, AI pressure & margins 06:50 – Why small OEMs can’t survive 07:16 – Pixel, AI & the future of Android 08:19 – Is consolidation good or bad for users? --