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Guest: Angela Tyler of Muddy Paw PR Hosted by: Evan Price of Artistpreneur Discuss building an independent creative business and advice for artists/creators on growing their ventures. https://wearemp.co Key Takeaways Follow your passions - the guest started by creating content about something they loved Be authentic and consistent in building relationships, both online and in-person Find a compelling story/angle beyond just your work to get media/industry attention Set achievable micro-goals and routines to balance creative and business efforts Seek out advice and support when hitting plateaus in your business growth The Guest's Origin Story Started a blog in 2009 about a passion of theirs Transitioned the blog into their current business in 2014 after being unhappy in other jobs Took the risk of going all-in on their business after an employment setback Building Meaningful Professional Relationships Have an online and in-person presence, consistently showing up Be authentic, connect as humans first not just for personal gain Attend the same few networking events/groups to build bonds over time Getting Industry Attention Have excellent work as the baseline, but also a compelling story/angle Find the right writers/influencers that your story will resonate with Example: A unique creative project was successful by being bizarre yet relatable Balancing Creative & Business Efforts Literally schedule time for both - creativity won't "just happen" Set micro-goals and routines, don't get overwhelmed by lofty outcomes Use tools like whiteboards to track progress and stay motivated Next Steps Check out the guest's free mini-workshop on DIY marketing/promotion Reach out to the guest to discuss needs or pick their brain