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Are you building dashboards that look good but don’t actually help leadership make decisions? In this video, I show you how to design a simple, high-impact analytics leadership dashboard in Smartsheet—focused on the metrics that directors and VPs actually care about. Most dashboards fail because they try to show everything. Leadership doesn’t need everything. They need clarity, prioritization, and decision-ready insights. You’ll learn: • How to think from a leadership perspective before building any dashboard • Why you should create a prototype/mockup first instead of jumping into Smartsheet • Which core metrics matter most: • Total request count • Delivered project count • Delivery rate (%) • High-priority (urgent) request count • How to build a backend analytics sheet to calculate metrics using COUNT and COUNTIF • How to structure a clean, executive-ready dashboard layout • How to add and format metric widgets (KPIs) in Smartsheet • How to embed your weekly director report directly into the dashboard • How to design dashboards that support VP-level conversations and decision-making By the end, you’ll have a complete leadership dashboard that: • Eliminates random requests • Makes trade-offs visible • Protects analyst time • Aligns analytics with business decisions • Builds trust with directors and VPs ⏱ Timestamps 00:00 Introduction and recap 00:36 Why leadership dashboards fail 01:28 Designing before building (whiteboard approach) 02:20 Key metrics leadership actually needs 03:10 Total requests, delivered count, delivery rate 04:40 Structuring the dashboard layout 05:20 Building backend data calculations (COUNT, COUNTIF) 07:00 Calculating delivery rate and urgency metrics 09:00 Creating the dashboard in Smartsheet 11:00 Adding KPI widgets (metrics) 13:00 Formatting and aligning dashboard layout 15:00 Adding urgency and delivery rate metrics 16:30 Embedding the director report 17:40 Dashboard design best practices 18:20 Final dashboard walkthrough 📌 Resources mentioned • Core KPI framework for analytics leadership dashboards • Smartsheet formulas: COUNT, COUNTIF, percentage calculations • Dashboard design principles for executive reporting • Analytics demand governance system (end-to-end setup) If you lead a data, BI, or analytics team and want to move from reporting activity → enabling decisions, this video will help you build dashboards that actually matter. 👉 If you found this helpful, subscribe for more videos on analytics leadership, Smartsheet workflows, and demand governance. 👍 Like this video to help more analytics leaders discover it. 💬 Comment below: What metric would your director ask for first? 🔗 Connect with me LinkedIn: / anm-saifuzzaman-mba-518938186 Podcast Channel: / @favbrothers