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Growth happens when women stop carrying it all alone and start trusting the power of shared leadership. In this episode of Her Table, Her Rules, Juliet Peters sits with Olenka Cullinan, founder and CEO of iStartFirst, to talk about how delegation becomes the turning point between hustling harder and scaling smarter. Olenka reveals her journey of learning to let go and stay focused on what actually drives revenue and impact. Together, they explore why so many women resist handing things off, what it costs when we try to control every detail, and the freedom that comes from creating space to lead instead of manage. For every woman ready to build with intention, this episode is a reminder that your business and life can thrive when you stop trying to do it all. Watch NOW: Delegate to Scale: The Million-Dollar Mindset with Olenka Cullinan. Key points: 00:00 Introduction 01:04 From teen entrepreneurs to women CEOs 03:23 Most women stall before $1M 05:26 Business systems and backend struggles 06:15 Delegation as the key to scaling 08:56 Letting go of control 11:11 Duct-tape business strategies 12:31 Suffering is optional in business 13:18 How control becomes a bottleneck 15:31 Invisible ceilings in corporate leadership 17:13 Top 2 strategies for business growth 19:36 Where to find Olenka online Olenka Cullinan is the founder and CEO of iStartFirst, a global business strategist, and a 2x exit founder known for helping women leaders scale with confidence and clarity. With over 15 years of experience as a C-suite consultant and fractional COO, she specializes in business development, productivity optimization, and lean growth strategy. Named one of Yahoo News' Top 10 Coaches to Watch, Olenka has empowered countless six- to nine-figure clients through a bold blend of mindset mastery and operational excellence. Connect with Olenka Cullinan: Website: https://istartfirst.com/ LinkedIn: / olenka-cullinan-7872b657 / istartfirst-com Facebook: / olenkacullinan Instagram: / olenkacullinan Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face. Website: https://www.frameworklegal.com/ LinkedIn: / juliet-peters Facebook: / juliet.petersmoomey Instagram: / jrpetersaz https://www.instagram.com/frameworkle... X: https://x.com/frameworklegal #WomenWhoScale #DelegateToGrow #MentorshipMatters