Beating the Slow Season: Video Marketing and Email Outreach | BCJ Office Hours 1/19/2026 скачать в хорошем качестве

Beating the Slow Season: Video Marketing and Email Outreach | BCJ Office Hours 1/19/2026

In this BookCleaningJobs Office Hours call, we tackle strategies for carpet cleaners to thrive during the slow season. We dive into how you can lean into upholstery cleaning and rug cleaning jobs this time of year. Learn how to leverage your downtime by shooting videos and taking photos for your business's advertising, social media, and even employee training. We also walk through how to use the Book Cleaning Jobs CRM to send email marketing campaigns to promote additional services like area rug cleaning. Don't miss our discussion on: Tips for promoting other services during the slow season How to use a telescoping selfie stick tripod for solo filming Using videos to set expectations for customers and set your business apart on commercial bids The importance of having a good microphone for video narration A step-by-step guide to sending email campaigns through the CRM 00:00 Dealing with the slow season for carpet cleaners 00:25 Leaning into upholstery and rug cleaning 01:57 Shooting videos and photos during downtime 02:22 Tools for shooting videos (tripods and selfie sticks) 03:04 The shift to more video content 04:02 Finding a location to shoot videos 06:06 Recommended affordable video equipment 07:56 Using video clips for different business needs (ads, training, social media) 08:40 Using video to set customer expectations 09:19 Using video to win commercial bids 11:17 The importance of a good microphone 12:48 Recommended wireless lavalier microphone 15:22 Promoting other services to customers 16:04 Using the Book Cleaning Jobs CRM for email marketing 18:07 Sending a plain text email campaign for higher deliverability 20:43 Sending emails frequently 21:21 Using AI to write emails 24:10 Delegating email marketing to a virtual assistant #CarpetCleaning #CleaningBusiness #SlowSeason #VideoMarketing #EmailMarketing #SmallBusiness #EntrepreneurTips #RugCleaning #UpholsteryCleaning