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Most managers coach on the surface… 📌 Goals. Actions. Accountability. Performance. But the best leaders know something deeper is always present: Every employee brings TWO agendas into every conversation. In this episode of It Doesn’t Take a Genius, we break down one of the most powerful ideas from Co-Active Coaching: The Little-a Agenda vs. The Big-A Agenda ✅ Little-a agenda = the tactical “what” ✅ Big-A Agenda = the deeper “why” The real driver behind motivation, fulfillment, and growth. If you only coach the task, you get short-term compliance. But when you connect daily work to who someone is becoming, coaching becomes transformational. In this episode, you’ll learn: Why most coaching stays stuck at surface level How to uncover what really motivates your team The best Big-A questions every manager should ask A real example of turning a skill goal into an identity breakthrough Boundaries every leader must respect (you’re a coach, not a therapist) 🔥 Great coaching isn’t just about better results… It’s about helping people align what they do with who they’re becoming. Ask one deeper question — and watch the magic happen. 👇 Drop a comment: What’s one Big-A question you want to start asking your team? Interested in coaching or training on these topics for you or your team? We'd love to hear from you! Email Mike or Mark: mike@successamplified.com and mark@hipsocket.net.