Lesson – 24 : Content Analysis Method скачать в хорошем качестве

Lesson – 24 : Content Analysis Method

B.A. Sociology Semester – 4 - Research Methodology Unit /Module – 4 : Tools And Methods Of Data Collection Content analysis is a tool to identify the occurrence of concepts in an exposition. It is nothing but quantification of text or its meaning. An exposition can be an article, book, lecture, interview, conversation, Web page or any other reading material. To conduct a content analysis of any text, the text maybe coded or broken down, into manageable meaningful categories on a variety of levels word, word sense, phrase, sentence, or theme-and then examined using any one of the two basic methods of content analysis viz. conceptual analysis or relational analysis. The practice of content analysis has been in practice since the early 1940s. Then, it was limited to examining texts of different studies manually or through slow mainframe computers to check the frequency of specific terms/words. Later, in the 1950s, content analysis incorporated sophisticated means of analysis that used to focus upon the concepts and semantic relationships as well.