Autotrader: Overrated or Essential? (DealerPod Ep 30) скачать в хорошем качестве

Autotrader: Overrated or Essential? (DealerPod Ep 30)

Are top tier platforms like Autotrader really worth the money? Or are car dealers better off questioning everything? In this episode of DealerPod, we sit down with Stuart MacKinnan, owner of Staffordshire based Angus MacKinnon, to explore what’s truly essential (and what’s just hype) when it comes to running a modern car dealership. With 30+ years in the game, Stuart shares what’s working right now, from how he turned his insurance focused bodyshop into the most profitable part of his business, to why he ditched bonus schemes altogether in favour of culture and consistency. Whether you're running a small forecourt or scaling a multi site motor business, this episode dives deep into car sales strategy, dealer operations, and real world lessons from someone who’s seen it all. 🔧 Topics Covered This isn’t just another chat. It’s packed with insights on Whether Autotrader’s Super Package delivers value The reality behind insurance bodyshop profitability Why Stuart stopped selling cheap used cars The power of workplace culture over commission Streamlining systems: Click Dealer, Google Sheets and more Scaling stock without compromising process 00:00 Creating a Positive Work Environment 01:00 Introduction to Dealer Pod Episode 30 01:45 Meet Stuart Kinnan: Background and Business Journey 05:37 Expanding and Optimizing Business Operations 07:32 Challenges and Innovations in the Body Shop 16:26 Staff Management and Retention Strategies 22:47 Sales Operations and Stock Management 31:38 Exploring New Marketing Strategies 32:50 Evaluating Package Options 34:52 Understanding Consumer Search Behavior 36:41 Managing Stock and Preparation 44:28 Family Business Dynamics 52:50 Challenges in the Motor Trade 01:00:13 Defining Success in Business 01:01:58 Conclusion and Farewell 👉 Enjoyed this episode Subscribe to the Dealerway YouTube Channel for weekly conversations with real UK motor trade professionals who are doing the work, testing what works, and sharing what doesn’t 📲 Hit Subscribe and turn on notifications so you never miss an episode ************************************** Join the Dealerway facebook group now at   / 1072051277029374   Start trading with like minded car dealers Now by registering to become a member of the Dealerway Platform https://dealerway.co.uk Download the Dealerway App Now Apple App Store: https://apps.apple.com/gb/app/dealerw... Google Play Store: https://play.google.com/store/apps/de...