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Think you understand payment processing? Think again. In this episode, Russell and Charity get a full education from Scott Armstrong - Co-Founder of DealerCharge - who’s on a mission to revolutionize dealership payments. For 20+ years, the financial tech world has evolved at lightning speed... but dealerships? Still stuck using outdated systems, paying unnecessary fees, and giving up control of their own terminals. That ends today. Scott breaks down what dealers actually have the power to control (hint: WAY more than you think!) - and how to stop relying on third parties who profit every time a card gets swiped. In this episode we cover: *What you can REALLY control in payment processing *How dealers are getting hit with hidden fees at every swipe *Why passing processing costs to customers doesn’t actually save you money *How to use F&I to generate revenue without overcharging *Taking back control of your terminals — and your costs *Integrating payment solutions with your DMS & inventory *Creating loyalty & rewards programs that actually work *And how DealerCharge is giving power back to the dealership If you’ve ever wondered why payment processing is so expensive or how to stop bleeding money at the terminal, this episode is your wake-up call. Join us and finally take control of your dealership’s payment system. Your bottom line will thank you. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketing https://www.youtube.com/channel/@fixe... Get watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtf Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?! #podcast #automotive #fixedoperations