Measuring Trust and Audience Behavior with Andy Asaro \\ Marketing Roundtable скачать в хорошем качестве

Measuring Trust and Audience Behavior with Andy Asaro \\ Marketing Roundtable

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Andy Asaro, Global Executive Director of Audience Analytics at Condé Nast, to explore how data, creativity, and human understanding intersect in modern publishing analytics. From his unconventional start in the humanities to leading analytics for brands like Vogue, GQ, and The New Yorker, Andy shares how curiosity and storytelling have shaped his path in the evolving world of media. Throughout the discussion, Andy reveals why qualitative thinking still matters in an increasingly automated landscape, how frameworks and automation can unlock deeper audience insights, and why trust is the real measure of engagement. You’ll learn how to balance technical skill with emotional intelligence, identify meaningful metrics beyond vanity numbers, and architect data systems that drive loyalty and lasting audience relationships. Where to find Andy & other links: 💼 LinkedIn:   / andy-asaro   BrainDo is Philadelphia-based team of digital marketing experts who partner with our clients to create meaningful experiences with data-driven results. ☞ INDUSTRY EXPERTS ☜ Our team is made up of data-driven consultants committed to getting things done. Using our technical expertise and creative problem-solving skills, we create meaningful solutions for our clients. ☞ COMPANY CULTURE ☜ Collaboration is an inherent part of our culture. We believe that we can only truly succeed by working together and letting our diverse personalities enhance our work. Yearly retreats and monthly team events are a staple of ours! ☞ WORK WITH US ☜ Like what you see and hear? Our digital marketing services encompass... • User Experience & Website Design • Search Engine Optimization • Data Science & Analytics • Web Development • Organic Social • Paid Search And so much more. Get in touch today, and visit our channel for our site and social links 🤘