Remember Last Year: ITV (Border) adverts, December 24th 1987 скачать в хорошем качестве

Remember Last Year: ITV (Border) adverts, December 24th 1987

From Stuart Kenny and a showing on Christmas Eve 1987 in the Border reigion of the 1960 Disney adaptation of Swiss Family Robinson which is apparently highly beloved but seems to have fallen a little into obscurity by now. The treehouses at most Disney parks are long since rebranded with Tarzan. Never mind. Let's see how the advertising went in this smallest of the mainland franchises. Starting with a faintly menacing local advert for Tony Roberts Fitted Carpets that's constantly warning you, speaking very fast, about "last year". Tony Roberts knows what you did. But Tony Roberts will keep it to Tony Roberts' self as long as you buy a carpet. And arrive early. Tony Roberts also has a Quantel Paintbox and is learning about picture-in-picture. Avondale have one too, and they're currently crushing on the checkerboard wipe. Also like Tony Roberts, they have a sale, although they're a little more relaxed about it. They'd like you to come, but they won't threaten you or anything. Both companies are keen to stress that these Boxing Day sales are strictly annual. Full price every other day of the year. National advert time, although only from the Milk Marketing Board. It seems to me as if "stuff adverts" would have been among the cheaper options for the broadcasters to acquire. Maybe I'm wrong. Either way, it's an advert for milk and why it's so great, for kids, common labourers, sexy ladies and athletes, represented by a pre-Olympics Linford Christie. Body massive. This is the campaign that ends abruptly with a tinkling shot of some milk bottles being dropped. Then, what appears to be a lame Children's Film Foundation remake of Michael Jackson's Bad video. It's hard to believe they didn't have that in mind at the time as well. Some suspender-wearing bully archetypes with self-conscious Brawnx accents menace a preppy douche, steal his shoulder-mounted transistor (symbol of coolty in those days) and unfortunately discover it's got Ever Ready Gold Seal batteries in it, which apparently make the transistor first explode and electrocute them, then bring a car to life to murder them, and finally weaponise the plumbing to really finish them off. Results not guaranteed. I like "The Heart of the Machine" as a slogan, though, and it's more entertaining than the adventures of Forever Eddy the annoying twat battery. Weetabix! The Weetagang (as they were sometimes called, but never by anyone cool) were still around, but they hadn't been menacing bovver-booted rudeboy skinheads in a while, partly because that was always a bit on the inappropriate side and partly because that wasn't fashionable anymore. Now they were cool kids in polo shirts, trainers and occasionally American sports equipment. Either that or they were indulging in parody, like this Indiana Jones skit starring Dunk and Bixie, the latter of whom doesn't actually come off very well. Not that Dunk comes across terribly interesting either, repeating Harrison Ford's moves occasionally beat for beat and having no lines of his own. None of it has anything to do with cereal particularly, outside of Bill Mitchell's lines about "titchy breakfasts" and such, but it doesn't need to, really. The mascots were famous, popular and associated with the brand enough to promote it without the adverts they appeared in to allude directly to it. Tony the Tiger or Snap, Crackle & Pop could boast the same thing, but the Weetabix had an extra advantage in that their mascots were made of the product, so their adverts needn't even show it onscreen. It's a Disney film, so here's an advert for another one. VHS is an unavoidable fact of life now, so the back catalogues of Hollywood are trickling out onto black plastic oblongs the world over. It's definitely the twilight of this sort of theatrical re-release (except when there's opposition to crush as with The Lion King in 1994). But here's the Rescuers anyway, back in cinemas ten years after the initial release (and three before the sequel, the real reason behind its reappearance). It's a good film, actually, for all that it's a minor entry in the Disney canon - it's only because it is Disney that it's minor at all. Many studios would have given their left ball for something as good. Oh yeah, it's Christmas. Here's K. Kringle, esq, inexplicably depressed until he gets covered in snow. Or possibly detergent, because it's a Persil advert. Not a particularly Christmassy product, but it's nice to see the effort made. Lovely rotoscoped animation, too. More festivities next in an advert for Hellmann's Mayonnaise, who always go hard at this time of year. It's useful for enhancing the flavour of endless leftovers, you see, as demonstrated by their regular frontman of the times, Bob Carolgees. He's backed up by a puppet cat, but sadly it's not Koff. Finally, it's Queensway's best ever sale, but then they all were. For some reason they've gone with a depressed-looking man in a grimy mac with a hangdog moustache as a mascot. That's different.