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In today’s episode of Diary of the Search Queen, I’m joined by my beautiful client Michelle Murphy, owner of Mercy Physiotherapy, for a real, behind-the-scenes conversation about visibility, resilience, and why Google became the backbone of her clinic’s growth. Michelle took over the clinic just as a major referral channel closed, wiping out a once-reliable stream of new clients. Faced with uncertainty, rising costs, and the pressure of being a new business owner (and mum), she made a decision many service-based owners hesitate to make: she chose to invest in being found. Since implementing a strategic Google Ads and SEO approach, Mercy Physio has experienced a 40% increase in business over two years, opened up new revenue streams, and gained the peace of mind that comes with predictable bookings. In this episode, we unpack: Why Google is the first place people search for trusted health and service providers How visibility on Google replaced lost referral pathways Why outsourcing Google Ads and SEO created peace of mind, not just leads How adding new services (and making them searchable) unlocked new revenue The real impact predictable bookings have on stress, sleep, and family life This isn’t a conversation about hacks or quick wins. It’s about building a business that can withstand change, and still thrive. If you’re a clinic or service-based business owner who knows your work is exceptional, but feels invisible online, this episode will help you see why being found on Google isn’t optional, it’s foundational. Are you ready to take control of your visibility, stand out in your industry, and create lasting impact? It’s time to take the next step! Book your free Salon Scaling Demo today: https://offer.sonjathesearchqueen.com... Follow Sonja The Search Queen Instagram: https://www.instagram.com/sonjathesea... LinkedIn: / sonja-pototzki-raymond Facebook: / sonjathesearchqueen | / thesearchrepublic TikTok: / sonjathesearchqueen Apple Podcast: https://podcasts.apple.com/au/podcast... Spotify: https://open.spotify.com/show/157G6kA...