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This video is for educational and informational purposes only. It does not provide medical, financial, or legal advice. Always consult local laws and regulations before engaging in any activities related to the topics discussed. 2025 marked our first time filming in Europe—and it couldn’t have been at a more pivotal moment. Mike from Advanced Nutrients shares his 14 years of experience in the European market, the rise of commercial cultivation, the evolution of genetics, and the future of the global plant industry. From the creation of an “all-star cultivation team” to the latest breakthroughs in triploids and gene editing, this conversation dives into scaling, profitability, automation, and the challenges and opportunities facing growers around the world. Table of Contents: 00:00 – Intro & Europe in 2025 01:45 – Home grow vs. commercial facilities 04:12 – Advanced Nutrients ACT Team explained 07:20 – Scaling challenges for new growers 10:05 – Profitability & market pressures 13:40 – Custom SOPs & automation partners 16:25 – Import/export realities in Europe 19:18 – Global perspective: Colombia, Thailand & Asia 23:10 – U.S. oversupply & price compression 27:02 – Future market trends & investment landscape 31:15 – Personalized plant science & gene editing 36:40 – Eliminating powdery mildew & viroid solutions 40:18 – Triploids, tetraploids & advanced genetics 45:25 – Market expansion: Ukraine & the Middle East 50:05 – Social clubs & community culture in Germany 53:55 – Food, family, and cultural differences in Europe 57:18 – Legacy, education & the next generation of growers 1:01:00 – Closing thoughts Secure some deals from our partners! https://www.summerbluesoptics.com/ ("GROWWORLD") 10% off 🔔 Subscribe to stay updated on our latest episodes. 👍 Like, share, and comment your thoughts below - we love hearing from our community! Credits: Lead Editor- Jason Sikorsky #AdvancedNutrients #Cultivation #IndoorGrowing #Horticulture #PlantGenetics #GlobalGrowMarket #CommercialGrowing #Agritech #GrowOperations