PROVEN & PROFITABLE Marketing Strategy Guaranteed to Grow Any Small Business FASTER! скачать в хорошем качестве

PROVEN & PROFITABLE Marketing Strategy Guaranteed to Grow Any Small Business FASTER!

Strategic Marketing Expert Chris Burton reveals why most businesses misunderstand marketing and how real growth comes from positioning, brand, and customer experience, not tactics. Chris Burton is a senior marketing strategist at The Marketing Centre, with decades of experience across global brands and fast-growing SMEs. He works as a fractional CMO, helping businesses move from tactical marketing to profitable, scalable growth. (SME) He explains: ↳ Why marketing should be a profit driver, not a cost ↳ How positioning determines whether you compete in a red ocean or blue ocean ↳ Why most businesses choose the wrong target audience ↳ How specialist marketing has replaced “do-it-yourself” tactics ↳ Why customer experience is the most powerful growth lever ↳ How strong recommendation multiplies lifetime customer value ↳ PROVEN & PROFITABLE Marketing Strategy ↳ How culture, brand, and marketing must align to scale ↳ Why SMEs can outmanoeuvre global brands using agility and focus ↳ How AI is changing research, strategy, and speed — not fundamentals ↳ How to design a repeatable marketing system for SMEs ↳ The role of influencers in B2B decision-making We Cover: 00:00 Intro 01:36 Why Marketing Has Become So Specialist 03:15 Why Marketing Should Be A Profit Driver, Not A Cost 03:58 Why Founders Should Stop Running Ads Themselves 04:26 Has AI Changed Marketing Forever? 05:08 Why Clear Target Audiences Matter More Than Ever 05:39 Why Great Marketing Excludes The Wrong People 06:38 How Finding Your Business Sweet Spot Changes Everything 07:28 Why Retaining Customers Beats Chasing New Ones 07:46 What Positioning Really Means In Marketing 08:16 Red Ocean vs Blue Ocean Explained Simply 08:57 Why Playing To Win Is The Only Strategy 09:46 Why Influencers Matter As Much As Decision Makers 10:23 Why Being More Expensive Can Be A Strength 11:40 Why Marketing Is Not Just Tools And Tactics 12:15 The Market Stall Exercise That Explains Marketing 13:13 What Are You Selling And How Are You Showing Up? 13:51 Why Recommendations Multiply Customer Value 14:44 Your Brand Is How You Create Willingness To Recommend 15:26 Customer Experience Is The Real Differentiator 16:24 Why Starting With The End In Mind Works 17:06 Why Every Decision Should Drive Recommendation 18:02 Why Brands Exist To Help People Decide 18:47 How Brands Attract Both Customers And Talent 19:48 Why Misaligned Teams Kill Business Growth 20:31 Why Emotional Connection Is The Power Of Brand 21:53 Branding Sends Signals: For You Or Not For You 22:35 How Semiotics Influence Buying Decisions 23:12 Why Values Must Turn Into Behaviour 24:06 Why Team Ownership Creates Strong Culture 25:04 Great Culture Means Nothing If No One Knows About It 26:06 Brand And Culture Must Work Together 27:31 Marketing Is More Than SEO And Paid Ads 29:18 How Strong Brands Attract Talent Without Hiring Ads 30:40 How Net Promoter Score Drives Culture And Performance 33:24 The Difference Between SME And Corporate Marketing 36:10 How AI Levels The Playing Field For SMEs 38:08 Why Small Businesses Can Outmanoeuvre Big Brands 41:07 Why SMEs Can Change Customer Experience Faster 42:13 Customer Experience Defined In One Sentence 47:56 The Café Kiss Story That Explains Customer Experience 51:31 What Great SME Marketing Looks Like In 2026 53:14 Why Measuring Customer Experience Is Non-Negotiable 59:00 Why Marketing Needs A System, Not Random Tactics 01:01:25 When Marketing Becomes Truly Profitable Subscribe!