Evan Van Auken on pioneering a new product and scaling to $10M | Behind the Redwood Curtain Ep 8 скачать в хорошем качестве

Evan Van Auken on pioneering a new product and scaling to $10M | Behind the Redwood Curtain Ep 8

Evan Van Auken joins Behind the Redwood Curtain to break down how he went from firefighter to the creator of Scorch Marker and built it into a ten million dollar brand. We talk about building a product from scratch, turning content into a revenue engine, what most entrepreneurs misunderstand about growth, the real cost of scaling a team, and why consistency beats talent every time. Evan shares the mistakes that almost crushed the business, the systems that saved it, and the mindset that keeps him moving forward in the creator economy. 0:00 Start 4:16 Why Evan quit his career 5:36 The inception of Scorch Marker 10:51 It took how long to come up with the final product? 11:32 The Holy Grail Moment 12:50 Initial Investments 13:47 The Time Sacrafice 16:39 Evans Client Acquisition Cost 20:42 Why Facebook Dominates Business Owners 24:49 Organic Sales vs Paid Sales 26:14 The 1000 Day Principle 27:37 Is Scorch Marker Profitable? 29:57 How Scorch Marker has lost hundreds of thousands 32:27 Do business owners REALLY make money? 34:27 Does Evan have an exit strategy? 36:14 How do you not burn out posting 100+ vids/week? 40:57 How Evan landed the job at Paypal! 43:19 How to make money running ads for corporations 48:01 Evans advice for creators pursuing advertisement deals 49:50 How long it took Evan to get his first brand deal 50:41 Is going viral bad? 52:13 Evan's marketing strategy opened Luke's eyes 53:21 How to eat from making content 55:19 Luke's smooth plug 57:39 Climbing Cringe Mountain 1:00:36 How Evan keeps his team aligned under pressure 1:06:39 Scorch Marker's Highs & Lows 1:12:55 How Evan went from being on Fox Business to Owning Walmart $130,000 1:19:06 The hard truth about entrepreneurship 1:20:59 Rapid fire questions 1:22:36 Final thoughts/closing advice 1:23:28 Outro Links: Instagram:   / behindtheredwoodcurtainpodcast   Tiktok:   / behindtheredwoodcurtain   Spotify: https://open.spotify.com/show/6n0mYaK... Vanader: https://www.vanader.com/contacts/sign_in Scorch Marker: https://scorchmarker.com/?srsltid=Afm... Startup Humboldt: https://startuphumboldt.org/ #BehindTheRedwoodCurtain #HumboldtCounty #StartupHumboldt #HumboldtBusiness #SmallBusinessStories #EntrepreneurLife #HumboldtCreators #LocalBusinessCommunity #HumboldtEntrepreneurs #BusinessPodcast