Reimagining the Agency-Brand Partnership in Insights with Nick Graham скачать в хорошем качестве

Reimagining the Agency-Brand Partnership in Insights with Nick Graham

When insights partnerships fall short, what can be done? Join Nick Graham, Founder of Vertemis and former global insights leader at Mondelez and PepsiCo, as he discusses the challenges and solutions in the world of market research and insights partnerships. In this episode of MRII’s Insights and Innovators podcast, Nick reveals where the disconnect happens between agencies and clients, shares real-life examples, and offers a strategic approach to evolving the industry. Learn what both sides need to do differently to drive impactful business growth and how to better leverage technology in research. 00:00 Introduction and Welcome 00:54 Meet Nick Graham: Insights Leader 01:29 Challenges in Insights Partnerships 02:11 Nick's Perspective on Insights Impact 05:29 Real-Life Examples of Insights Failures 09:48 Redesigning Brand-Agency Relationships 14:57 Client-Side Responsibilities 19:39 From Insights to Strategy 26:07 Advice for Future Insights Leaders 31:40 Conclusion and Farewell