Is your creative strategy ready for 2026? скачать в хорошем качестве

Is your creative strategy ready for 2026?

0:00 Introduction to the CIM Marketing Podcast 02:21 Guest Introductions and Overview of the Episode 02:49 Insights from the Global Digital Report 05:41 Challenges and Opportunities in Social Media Marketing 08:44 The Role of Consumer Insights in Marketing 10:39 Balancing Creativity and Data in Marketing 11:19 The Impact of Cultural Relevance on Marketing 20:21 The Role of AI in Enhancing Creativity 32:37 Measuring the Success of Creative Marketing Campaigns 49:42 Final Thoughts on the Future of Marketing In this episode of the CIM Marketing Podcast, we’re focusing on creativity, asking: In a digital world ruled by algorithms and saturated with content, is creativity losing its edge, or are the boundaries of human creativity expanding? Host Ben Walker is joined on the show by two renowned industry leaders, Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwood, Global Head of Research & Insights at We Are Social. They discuss how the recent shift in online behaviour is reshaping how people engage with brands, and how marketers can balance data, changing technologies and creativity to deliver impact and relevance. Together, they’ll cut through the noise and share their thoughts on how marketers can balance data, technology, and creativity to build brands that stand out in an algorithm-driven world. Watch to hear more about: • Shifting global trends in digital behaviour, and why they matter • Lessons learnt from global brand campaigns • How to stay creative and distinctive at scale • Working with algorithms, not against them If you want to build a brand that stands out, this episode is for you. Want to know more? Check out the CIM Content hub now for all things marketing: https://www.cim.co.uk/content-insights/ Thanks for watching this episode. You can share your thoughts and feedback in our survey below, or contact us at podcast@cim.co.uk Survey: https://bit.ly/4tsKmiu #podcast #marketing #creative #technology #socialmedia #socialmediamarketing #strategy