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Your AI initiatives are struggling because you're trying to scale before you understand. While most organizations are looking for plug-and-play AI solutions, the companies seeing real results are doing something different: they're putting engineers directly in the field with their customers, getting their hands dirty with actual business problems. In this insightful discussion, our panel explores Palantir's "forward deployed engineer" model and how it's becoming essential for successful AI implementation. You'll discover why the most productive approach feels unscalable at first, how this mirrors the client-server revolution of the 1990s, and why intimate customer knowledge beats theoretical solutions every time. In this video, you'll learn: ✅ What forward deployed engineers actually do (and why it works) ✅ Why sitting in video rental stores taught valuable product lessons ✅ The connection between 1990s business re-engineering and today's AI revolution ✅ How SAP and ERP systems evolved from custom implementations to products ✅ Why "unscalable" approaches often lead to the most scalable solutions ✅ The systematic mindset that turns field work into generalizable products Follow the Gang: Alon Goren, Founder & CEO, AnswerRocket - / alon-goren-87889681 Pete Reilly, COO, AnswerRocket - / petereilly Shanti Greene, Head of Data Science and AI Innovation, AnswerRocket - / shantigreene Stew Chisam, Operating Partner, StellarIQ - / stewart-chisam-7242543 Chapters: 00:00 The Forward Deployed Model: Engineers as Salespeople and Support 01:59 The Unscalable Phase: Why You Have to Start Small 02:42 Lessons from the 1990s: The Information Revolution Playbook 05:51 From Custom Code to Configuration: How Forward Deployment Scales Have you tried embedding technical people directly with customers? What did you learn? Share your experiences below! #ForwardDeployed #AIImplementation #CustomerIntimacy #TechnicalConsulting #AIStrategy #EnterpriseAI #fieldengineering ____________________________________________________________________ SUBSCRIBE TO OUR PODCAST AI, Actually Tired of the AI hype? So are we. Welcome to AI, Actually: the podcast that cuts through the noise and gets real about how artificial intelligence can work for your business. In each episode, our resident AI and business transformation experts–along with occasional industry guests–hold a candid, jargon-free conversation on what it takes to get actual value from AI. Join us as we tackle topics like: the real difference between the latest LLM models, why generic AI can't make sense of your messy company data, how to get your GenAI use case off the ground, and what the rise of AI agents means for your business. This is your practical playbook for putting AI to work. No PhD required. AI, Actually is produced by AnswerRocket. Since 2013, our enterprise AI solutions have helped Fortune 500 companies achieve measurable results through their AI transformations. This podcast is where we share what we’ve learned. ____________________________________________________________________ LEARN MORE ABOUT ANSWERROCKET https://answerrocket.com/ FOLLOW US ON SOCIAL MEDIA Facebook: / answerrocket Instagram: / answerrocket LinkedIn: / answerrocket Twitter: / answerrocket