How to build a winning recruitment brand | Things you MUST do скачать в хорошем качестве

How to build a winning recruitment brand | Things you MUST do

Do people want to work for your business and the things you stand for? Building a successful brand not only gives a business the opportunity to sell services and products to people who like what they produce, it also means they create an image so strong, that people also want to come and work for them. Employee Value Proposition (EVP) is the balance of the rewards and benefits that are received by employees in return for their performance at the workplace. More and more, this is becoming a game-changer for businesses in competitive industries like recruitment. A strong EVP makes a company more likely to be able to attract, engage and, crucially in these days of worker shortages, retain top talent. So, what can a company do to raise their EVP game? Join Macstaff MD Anthony McCormack and guest James Whitelock from ThinkInCircles to look at the whole package around what makes a successful brand in the recruitment industry? Are you doing as much as you could be to get people to want to work for – and stay with you? 0:00 What is branding? 4:40 The psychology of brand loyalty 6:50 The difference between branding and employer branding 9:18 James' experience of employer branding 12:33 What is EVP and how can it be done well? 18:26 Why is candidate experience so important in recruitment? 21:45 Feeding back bad candidate experiences 26:25 Tips for improving employer branding 👉 Follow Macstaff... 👉 Website: www.macstaff.co.uk 👉 Facebook at: https://bit.ly/2Y0ma9t​ 👉 Twitter at: https://bit.ly/3gLOsgB​ 👉 LinkedIn: https://bit.ly/2XWUmCP​ #Recruitment​ #candidates​ #clients​ #EVP #brand #branding