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Luke Littler, Bobby George, and Raymond van Barneveld in a wheelbarrow — darts commercials have become as memorable as the matches themselves. This video explores how darts advertising evolved from niche sponsorship spots into mainstream TV campaigns, tracing 40 years of commercials that turned players into unlikely marketing stars. You’ll see how early endorsements during the Embassy era laid the groundwork, why Bobby George’s mayonnaise catchphrase crossed into pop culture, and how Dutch icons reshaped advertising in their home market through humor and personality. The story then jumps to the modern era, where Luke Littler’s breakout fame fueled global campaigns for brands like McDonald’s and Xbox, signaling darts’ arrival as a commercial heavyweight. Beyond nostalgia, the video reveals how authenticity — not polish — made these ads work, and why brands increasingly see darts players as relatable ambassadors capable of driving massive audience engagement. RIGHT NOTICE: The Copyright Laws of the United States recognize a "fair use" of copyrighted content. Section 107 of the U.S. Copyright Act states: "Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright." This video and our YouTube channel, in general, may contain certain copyrighted works that were not specifically authorized to be used by the copyright holder(s), but which we believe in good faith are protected by federal law and the fair use doctrine for one or more of the reasons noted above. Fair Dealing: Copyright, Designs and Patent Act 1988 (UK) section 30 states "Fair dealing" with a work for the purposes of criticism or review, of that or another work, does not infringe any copyright in the work provided that it is accompanied by a sufficient acknowledgement. Copyright in a work is not infringed by the use of a quotation from the work (whether for criticism or review or otherwise).----------------------------------------------------------------------------------------------------------------------- Contact: darts4fans@gmail.com