Why Brands Must Become Broadcasters in the Social Video Era скачать в хорошем качестве

Why Brands Must Become Broadcasters in the Social Video Era

Joe Churchill, former digital commissioning editor for branded content at Channel 4 and now co-founder of Fan Club, joins TellyCast to explain why brands behaving like broadcasters is no longer optional — it’s the future of media. Joe breaks down how Fan Club helps brands build their own audiences on YouTube and social platforms, rather than renting attention from publishers, and why this shift is accelerating into 2026. The conversation digs into the real state of branded entertainment, why audiences are far more brand-savvy than broadcasters assume, and how creators have rewritten the rules around trust, transparency and monetisation. Joe shares insights from launching Fan Club, working with creators and agencies, navigating rising talent costs, and developing brand-funded formats — including early work on micro-drama. We also explore why IP is no longer the most valuable currency in media, why audience ownership now trumps format ownership, how broadcasters are likely to acquire digital studios, and what brands are really asking for in the next phase of social video. Plus: AI hype, creator culture, mergers, and Joe’s predictions for where branded content goes next. A must-watch episode for anyone working in branded entertainment, digital-first production, or the evolving creator economy. #TellyCast #SocialVideo #DigitalFirst #BrandedContent #CreatorEconomy #YouTubeStrategy #BrandAsBroadcaster 00:00 Introduction 00:55 Who Joe Churchill is and what Fan Club does 02:10 Turning brands into broadcasters 04:05 Why audiences prefer entertainment over ads 06:20 Brands owning their own audiences 08:10 Working with media agencies vs direct-to-brand 10:05 Which brands are getting this right 12:00 From youth brands to mass-market brands 14:10 How Fan Club works with creators and talent 17:05 Predictions for branded entertainment in 2026 19:30 Why branded hits could move to TV and streaming 22:10 Talent fees, creators and audience value 25:00 Brand-funded formats and micro drama 28:30 IP vs audience as the real currency 31:30 M&A, consolidation and buying digital studios 34:10 Story of the Week: the AI bubble 36:40 Hero of the Week 38:20 Who’s in the bin 40:40 Closing remarks Subscribe to our podcast https://podfollow.com/tellycast-the-t... #TellyCast #TVindustry #Telecast #socialvideo Attend How to Make Money in Digital - https://howto.tellycast.com/ Attend our Digital Bootcamp - https://courses.tellycast.com/ Buy tickets for the TellyCast Digital Content Forum - https://digitalcontentforum.com/