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“One cannot not communicate.” The 5 axioms of communication by Paul Watzlawick, Janet Beavin Bavelas and Don D. Jackson still remain among the most important cornerstones in communication research to this day. The three authors published their communication theory in 1967 in “Pragmatics of Human Communication”. Among others, Friedemann Schulz von Thun was greatly inspired by their research. Today, we will take a look at what these famous axioms are all about. Table of Contents: 00:00 - Greeting 00:31 - About (the) axioms 01:27 - The impossibility of not communicating 04:31 - The content and relationship levels of communication 07:50 - The punctuation of the sequence of events 10:15 - Digital and analogic communication 13:58 - Symmetrical and complementary interaction 19:41 - Conclusion 20:25 - Pragmatics of Human Communication 25:41 - Have a nice day! Our video about metacommunication: • Metacommunication You can find all videos about Friedemann Schulz von Thun in our Schulz von Thun playlist: • Schulz von Thun #softskills #communication #watzlawick === About the channel === This Soft Skill channel is about all topics regarding Soft Skills. Please subscribe to the channel so you don’t miss any updates: / @softskillsenglish A German version of this channel is also available: / @softskillsdeutsch === Literature and online sources === Pragmatics of Human Communication: A Study of Interactional Patterns, Pathologies and Paradoxes by Paul Watzlawick, Janet Beavin Bavelas and Don D. Jackson Publisher: WW Norton & Co. Amazon.com: https://www.amazon.com/dp/0393710599 Amazon.co.uk: https://www.amazon.co.uk/dp/0393710599 Amazon.com.au: https://www.amazon.com.au/dp/0393707075 Amazon.in: https://www.amazon.in/dp/0393707075 Wikipedia: Mental Research Institute (English) https://en.wikipedia.org/wiki/Mental_... Wikipedia: Palo-Alto-Gruppe (German) https://de.wikipedia.org/wiki/Palo-Al... Wikipedia: Paul Watzlawick (English) https://en.wikipedia.org/wiki/Watzlawick Wikipedia: Janet H. Beavin (English) https://de.wikipedia.org/wiki/Janet_H... Wikipedia: Donald deAvila Jackson (English) https://en.wikipedia.org/wiki/Donald_... The rights to book covers are held by the respective publisher.