Nudge Theory In Business With Examples (Explainer) скачать в хорошем качестве

Nudge Theory In Business With Examples (Explainer)

For more information on how nudges can help your business, or to request a free consultation, visit https://www.thisonemarketing.com/ What are nudges? There’s been a lot of talk recently about Nudge Strategy in online marketing and customer-engagement circles. So what, exactly, are nudges? Nudges are defined as intervention in choice-architecture that causes a person to behave in a desired way or to choose a preferred option over alternatives. How do nudges work? Nudges work by taking advantage of our mental shortcuts (AKA heuristics) Here are the most successful mainstream categories of nudges designers are using in choice-architecture right now: Strategic use of default options Pre-commitment nudge Social norms nudging Loss-aversion framing Gamification Precision engagement nudges Strategic use of default options People are more likely to choose the default options than to modify. Business Tip: If you want a customer to take one option over others, make the preferred choice a default! Pre-commitment nudge Getting a person to take a position or make a commitment to do something greatly increases the chances they will follow through on it. Business Tip: Ask your customer what their top priority is, and how committed they are to finding a solution. Social Norms We’re more likely to do something if we believe that’s what others are doing (especially in our peer groups and personal networks) Business Tip: Include customer testimonials on your product pages as well as social media metrics when applicable. Loss-Aversion Framing People value what they currently possess more than what they don’t yet own. . We’re more motivated by potential losses than potential gains. Business Tip: Get customers on a free trial or money-back guarantee so they can experience how well your product works. They won’t want to revert if you gave them the desired results. Gamification Adding game playing elements such as scoring, competitions, changing difficulty levels and random rewards lets you encourage higher engagement levels for a service, product or policy. Business Tip: Create reward systems, run digital contests, acknowledge customers or users with high engagement, periodically throw in surprise bonuses and gifts. Precision Engagement Strategies Semi-customized nudges are delivered to precise, well-defined groups. Business Tip: Make your marketing automation system messages more granular with customer-types, rather than sending the same message to your different buyer persona groups. Where can nudges be most useful in your business? Improving customer experience Increasing conversion rates Gaining accurate customer feedback Upselling products and services Email marketing Social media marketing Growing sales revenues Visit www.ThisOneMarketing.com to learn more. Why leave your customer’s choice architecture up to chance? We can help you find the right nudge strategy for your business. Request a consultation with us today.