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In this Podcast, we cover how C5i (Course5 Intelligence) helps global enterprises move from the experimental phase of AI to achieving quantifiable commercial value. We dive deep into C5i’s pure-play AI and analytics strategy, which combines advanced machine learning, Large Language Models (LLMs), and groundbreaking Agent AI to drive direct revenue impact. The company focuses on "applied AI" to solve complex challenges in areas such as the digital shelf, omni-channel retail, and marketing spend optimisation for Fortune 500 giants. The AI Impact Model is a proprietary scientific framework designed to predict and harvest measurable returns from enterprise AI investments. By optimising five key "value levers" - problem definition, data, technology, talent, and execution. C5i enables senior leaders to move beyond proof of concepts toward industrialised AI adoption. The session provides a masterclass on balancing high-impact AI with responsible governance, illustrating how a human-in-the-loop approach ensures trustworthy insights that redefine business efficiency and customer engagement at scale.