Redefining Property Media & Tech with Troy Palmquist скачать в хорошем качестве

Redefining Property Media & Tech with Troy Palmquist

In this episode, Matty and Moses, co-founders of Pixlmob, chat with Troy Palmquist, a contributing writer for Inman News and Housing Wire. Troy shares his accidental entry into real estate at age 20 and his diverse career path, including foreclosure flips, scaling a brokerage, and roles at EXP. The conversation delves into the crucial role of property media and visuals in real estate, with Troy emphasizing the importance of high-quality photography and video for capturing consumer attention. He discusses how professional visuals differentiate listings, the strategic use of photos beyond the MLS, and the power of storytelling through media. Troy also touches on the evolving landscape of real estate technology, including the increasing relevance of digital presence, SEO, and AI in property search. A significant portion of the discussion is dedicated to the often-overlooked topics of licensing and copyright in real estate photography, highlighting the industry's lack of education on these critical issues. They explore the challenges posed by photos being used in data sets for AI training and the need for clear agreements between photographers and agents. Troy also offers unique perspectives on the longevity of online content, privacy concerns for homeowners, and creative ways to leverage photography, even suggesting it as an invaluable closing gift for buyers to document their homes for insurance or personal use. Relevant Links: https://propmedia.com/   / pixlmob     / tpalmquist     / troy-palmquist-326bba6   https://www.inman.com/2022/09/16/this... Timestamps: 0:00 - Introduction to Troy Palmquist 0:35 - Troy's accidental start in real estate 1:55 - Troy's career journey in real estate 3:45 - The impact of media in Troy's real estate career 7:07 - Differentiating listings beyond the MLS 7:59 - Useful and distracting mediums in real estate 11:59 - The role of video in branding versus selling 13:50 - How technology is impacting real estate 14:53 - Agent marketing vs. property marketing 16:24 - Telling the story of a property 18:03 - AI and personalized property searches 20:59 - The role of property media in search 24:15 - Licensing and copyright in real estate photography 28:45 - Ownership of property descriptions and AI 29:50 - Longevity of listing material and homeowner privacy 32:42 - Pixel Mob's vision for solving licensing issues 37:47 - Educating the real estate industry on media 41:17 - Photography as a closing gift for buyers 45:16 - Troy's advice for realtors on property visuals 46:00 - Where to follow Troy Palmquist