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Porters Five Forces Analysis

View all our courses and get certified on https://academy.marketing91.com Porter's Five Forces Analysis is a business strategy model that helps an organization in understanding its areas of strength and weakness. Porter's Five Forces Analysis refers to the structure that analyzes the competitive environment of an organization to boost the organization’s long-term profitability. Porters Five Forces Analysis – Industry Rivalry Industry Rivalry refers to the number and capability of competitors’ competing with each other to offer similar products or services to the customer. Porters Five Forces Analysis – Threat of Substitute Products The Threat of Substitute Products refers to the alternative products or services from competitors that provide almost similar results. If there are close substitutes the chance of shifting to a rival brand is always high. Porters Five Forces Analysis – Threat of New Entrants The Threat of New Entrants refers to the new entrants in a market that minimizes profitability. Strong barriers to entry like economies of scale and patents can put a stop to it. Porters Five Forces Analysis – Bargaining Power of Suppliers Bargaining Power of Suppliers refers to the extent of power that a supplier has in the price increase. It includes factors like input, uniqueness of product, and size and strength of the supplier. Porters Five Forces Analysis – Bargaining Power of Buyers Bargaining Power of Buyers refers to the extent of power that a buyer has in reducing product prices. It is influenced by the number of buyers and the importance of each buyer in dictating terms. Example: U.S. Online Grocery Market U.S. Online Grocery Market is expected to reach 250.26 billion dollars by 2025. Porters Five Forces Analysis – U.S. Online Grocery Market Industry Rivalry (HIGH) A high level of industry rivalry exists between small, medium, and large scale companies like Walmart, Amazon, etc. The Threat of New Entrants: (MEDIUM) The large market potential has made investors hopeful and there is a medium threat of new entrants. The Threat of Substitute Products: (MEDIUM TO HIGH) As consumers have the option to shift to online stores the threat of substitute products is medium to high Bargaining Power of Buyers (HIGH) Lots of options have resulted in the high bargaining power of buyers Bargaining Power of Supplier (LOW) The availability of numerous procurement options has made the bargaining power of suppliers low Conclusion The U.S. Online Grocery Market shows immense potential for growth and profitability This video is on Porters Five Forces Analysis and it has the following sub-topics. Time Stamps 0:00 What is Porter's Five Forces Analysis? 00:42 Porters Five Forces Analysis – Industry Rivalry 01:15 Porter Five Forces Analysis – Threat of Substitute Products 01:53 Porter Five Forces Analysis – Threat of New Entrants 02:37 Porter Five Forces Analysis – Bargaining Power of Suppliers 03:11 Porter Five Forces Analysis – Bargaining Power of Buyers 03:39 Example: U.S. Online Grocery Market 03:44 Introduction 04:04 Porters Five Forces Analysis – U.S. Online Grocery Market 04:06 Industry Rivalry (HIGH) 04:48 Threat of New Entrants: (MEDIUM) 05:10 Threat of Substitute Products: (MEDIUM TO HIGH) 05:28 Bargaining Power of Buyers (HIGH) 05:38 Bargaining Power of Supplier (LOW) 05:57 Conclusion