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Do Amazon Ads Work for Self-Published Books? Hiring an Amazon Ads Manager w/ Reedsy | $700 Ad Spend скачать в хорошем качестве

Do Amazon Ads Work for Self-Published Books? Hiring an Amazon Ads Manager w/ Reedsy | $700 Ad Spend 3 года назад

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Do Amazon Ads Work for Self-Published Books? Hiring an Amazon Ads Manager w/ Reedsy | $700 Ad Spend

Today I am sharing my exact experience with advertising my self-published books with Amazon Ads. Let’s start off with why? Why wasn’t I doing this before? Why now? -Something has to give. My time to work on my author business exactly coincides with when my daughter is napping. And as she gets bigger, that time gets shorter. I knew I could either outsource something I’m currently doing or find someone to help with things I know I should be doing but don’t have the time for. -I wasn’t advertising, or when I was it was haphazard. 2020 I spent $28.04 on Amazon Ads 2021 I spent: $48.45 on Amazon Ads I had worked in digital marketing and done cost per click ads in the past. But always with some help and for different products and on different ad networks. Never with Amazon and never for books. So I was at this phase of “knowing enough to be dangerous.” How to get started? https://reedsy.com/r/m-k-williams -I decided to find someone through Reedsy. My network is full of people who can do cost-per-click ads. And are helping sellers on Amazon with their product listings. (Again, hazard of formerly workign in digital marketing.) But I needed someone who knew books, specific. And to be honest, I didn’t want to have to deal with the murky, part of paying a friend for work, and then what if something goes wrong or issues pop up and you lose the friend. Eh too messy. -We decided to run the ads for my Author Your Ambition series of books. From when Going Wide launched in late 2021 I had solid sales every day with my Author Your Ambition books. I would get single book sales as well as series sales. Even with Going Wide selling well, the first book in the series, Self-Publishing for the First-Time Author. I wanted to give these books a boost with ads. I also figured non-fiction would perhaps fare better, people are searching for information and an ad may help them find new books with the information they are looking for. What happened once we got started? -Organic sales plummeted in the first two weeks. I picked these books because they were selling well organically and I thought ads could help. Nope, whatever organic juice was going for them completely dropped once the ads started. Thankfully Brian talked me off the ledge and we stayed the course. -Did see a sales surge, yay! But my experience of people buying the whole series went away. -One month in, Amazon announced that traditionally published authors could start advertising. -For the second month the only sales I saw were from the ads. Two-month trial: $300 dollars or $150/month Paid in Euros so the final amount I paid in USD to Brian plus the Reedsy fee was: Brian: EURO 291.50 Reedsy: EURO 26.50 Translated to $323.03 Ads spend from 2/20-4/20 $396.79 “Sales”: $208.91 But that’s not the royalty I made on the sale, that’s the retail price $700 spent on ads $200 in sales, so let’s assume $120 in royalties. Yeah not great. Especially since all my organic sales fell off. Join this channel to get access to perks:    / @1mkwilliams   Music from: https://www.bensound.com/​ E.R.F. How You Can Support This Channel and My Work: 👍Like, Subscribe, and Comment on this video! ✉️Subscribe to my monthly newsletter: https://mailchi.mp/52c7cd246b5b/autho... ➕Follow me on my other channels: FB | Twitter | Instagram | Goodreads   / 1mkwilliams     / 1mkwilliams     / 1mkwilliams     / 14420756.m_k_williams   ☕️Buy Me A Coffee: https://www.buymeacoffee.com/1mkwilliams 📚Check out my books and purchase them or request them at your library: https://1mkwilliams.com or https://payhip.com/MKWilliamsPublishi... Author Your Ambition Merch on Etsy: 📖https://www.etsy.com/shop/AuthorYourA... Need help with your book? 📞You can actually do 1-on-1 coaching with me, learn more about the services available here: https://calendly.com/1mkwilliamsautho... Need help with your author business? 📈 You can book time with me to go over your author business and overcome your current roadblocks: https://calendly.com/1mkwilliamsautho... DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you, but it can help me continue to create and put out more content. Thank you for supporting my channel so I can continue to provide you with free content each week!

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