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PRYPCO, a Dubai-based prop-tech startup platform that is simplifying the real estate journey, has successfully raised $10 million in a seed funding round led by Shorooq Partners, with strategic partnership from Apparel Group and other investors. The seed funding will help PRYPCO scale its operations and expand its offerings to all stakeholders in the real estate journey. Amira Sajwani, founder and CEO of PRYPCO, said: “This funding marks a pivotal moment for PRYPCO as we continue simplifying the real estate journey. Real estate is the largest asset class globally, yet for many, the barrier to entry is still too high or complex, especially for the new generation. Our mission is to build the region’s leading real estate ecosystem that benefits everyone. With this investment, we can further expand our ecosystem, offer new opportunities, and ensure that we enable Real Estate Freedom for all.” Mahmoud Adi, founding partner at Shorooq Partners said: “We are always looking to back visionary companies that harness technology to disrupt traditional sectors, and PRYPCO is doing just that in the real estate market. Their innovative approach, particularly in fractional ownership, democratizes access to property investment, creating new opportunities for a diverse range of investors.” For more insights, watch the full interview. #tech #realestate #interview