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In this enlightening talk, Kate delves into the inherent challenges large organizations face in delivering successful services. Rooted in traditional structures that prioritize internal functions over service delivery, these organizations often find themselves at odds with the concept of a service-led approach. Kate argues that the solution doesn't lie in creating isolated innovation hubs or specialized teams but requires a fundamental shift in the way design, delivery, collaboration, and decision-making processes are approached. Through practical examples and actionable ideas, Kate demonstrates how we can start to view our services and their performance through a new lens, emphasizing the importance of improvement for overall value. This presentation is packed with insights that you can immediately apply to your organization, fostering an environment where excellent service delivery becomes the norm, not the exception. #ServiceDesign #OrganizationalChange #Leadership #Innovation #UXDesign #servicedelivery #uxbrighton