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People evaluate warmth before confidence. Every time. Your fragrance is sending one of those signals right now. Most men have no idea which one. When someone meets you for the first time, they're not evaluating your confidence. They're reading your warmth. And they're doing it before you finish your first sentence. Research in social psychology shows warmth is always assessed first. If it's missing, confidence doesn't land as impressive. It lands as cold. Your fragrance is part of that signal whether you realize it or not. In this video I break down Xerjoff Accento through five dimensions: atmosphere, texture, notes, tempo, distance, and identity effect. But more importantly, I explain the difference between a warmth signal and a confidence signal, why they're not the same thing, and how the fragrance you choose determines which one people read first. Subscribe if you want fragrance content beyond the hype. Timestamps: 0:00 They're not evaluating your confidence 0:32 The warmth vs. confidence distinction 1:43 Atmosphere: what scene does it make? 2:58 Texture: how does it feel? 4:24 Notes: familiar ingredients, unfamiliar result 5:48 Distance: how warmth projects differently 7:06 Identity effect: what it amplifies 8:12 When I reach for this fragrance 9:00 What signal are you leading with? The fragrance studied: Xerjoff Accento Eau de Parfum https://www.xerjoff.com/accento/ Books and concepts referenced to make this video: Alex Pentland, Honest Signals Erving Goffman, The Presentation of Self in Everyday Life Lisa Feldman Barrett, How Emotions Are Made Luca Turin, The Secret of Scent Pierre Bourdieu, Distinction The Big Book of Perfume #fragrance #xerjoff #accento #fragrancepsychology #mensfragrance #presence #warmth #confidence #nichefragrance #fragrance2026