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🔁 Recharge - Drive more revenue from your subscription strategy with meaningful insights, dynamic subscriber experiences, and a subscription core trusted by over 20,000 brands. 🔗 https://getrecharge.com/ 🎉 Organic Marketing Power: Avani's success is largely attributed to creative organic marketing, resulting in viral moments and significant brand awareness. Her strategies included leveraging local mommy groups, personalized outreach to potential influencers, and candidly sharing unexpected opportunities (like the interaction with Nita Ambani). 🗣️ Customer-Centric Approach: Modi Toys' product development is heavily influenced by customer feedback. Avani actively solicits opinions and uses them to inform new product ideas and features. She even plans to interview customers directly to better understand their motivations. 📈 Unexpected Virality: The interview showcases the power of authentic, unscripted content. A short, impromptu video reaction to a message from Nita Ambani’s team garnered millions of views, highlighting the unpredictable nature of viral marketing. 🎯 Iterative Learning: Avani openly discusses her continuous learning process. She acknowledges early marketing mistakes and the ongoing challenges of paid advertising, emphasizing the importance of hands-on experience and adaptation. 👪 Building a Brand with Values: Modi Toys’ success stems from a strong foundation of cultural values and a focus on creating products that resonate deeply with their target audience of parents and children. This authenticity shines through in their marketing and has fostered strong customer loyalty. 0:00 - Intro 1:00 - Who is Avani Sarkar? 5:00 - The inspiration for Modi Toys 9:04 - Importance of organic marketing 12:18 - Meeting Nita Ambani 15:13 - Getting products to influential people 22:06 - Importance of customer retention 24:56 - Development of a Bluetooth add-on for toys 25:40 - Understanding the core demographic and customer motivations 29:08 - Organic marketing and the challenges of paid advertising 30:30 - In-house talent for managing creative and performance aspects of marketing 33:02 - Staying focused on effective platforms like Instagram 36:11 - Maintaining an email list for ongoing customer communication 39:41 - Engaging the audience with cultural content 42:02 - Product development and understanding customer needs 46:01 - The timelessness of toys and their appeal across different age groups 49:34 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - / obviceo Ash Melwani - / ashvinmelwani Chew On This - / chewonthisdtc