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In this episode of the Steps To Sells Podcast, hosts Brandon Bourgeois and Christopher Sater delve into the often misguided advice that can hinder business transactions. They discuss how well-meaning suggestions from friends and family can lead to costly mistakes, particularly in the emotional landscape of buying or selling a business. The conversation emphasizes the importance of filtering advice through a lens of expertise and market knowledge, rather than relying solely on personal connections. They share anecdotes illustrating the pitfalls of waiting for a better offer, the dangers of withholding information from buyers, and the necessity of transparency in negotiations. The hosts advocate for a balanced approach to advice, encouraging listeners to trust professionals who understand the intricacies of business transactions while remaining cautious of unsolicited opinions that may not align with their best interests.