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Techitup Middle East sat down with Karim Azar, VP and General Manager for Confluent in the Middle East, to understand how the company views the future of real time data, AI readiness and what organisations in the region should prepare for. The conversation was honest, practical and full of moments that reflect exactly what is happening in the market today. Key Highlights: • Karim explains why real time data is no longer a luxury. It is now the expectation of every customer, whether they are shopping online or making critical financial decisions. • He shares how organisations in the Middle East are actively modernising their data streaming architectures to keep up with this shift. • Karim discusses Confluent’s focus on agility, cost optimisation and enabling new real time use cases across sectors. • He highlights the region’s move toward agentic AI and why real time data is the backbone for any AI system that needs to make decisions instantly. • Karim explains their hiring strategy for 2026. The goal is to bring industry specific talent closer to customers to deepen understanding and improve execution. • He also talks about the importance of channels, explaining why partners are essential for scale across a diverse region with different sectors and customer behaviours. The conversation gives a grounded view of where the region is headed and why real time data will shape how organisations compete. If you want to understand the practical side of this transformation, this interview is worth listening to. Explore the full conversation on our page.