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Service design workshops are one of the most valuable tools a Business Analyst can use during discovery. Yet many teams struggle to run them effectively. In this video, we walk through how Business Analysts run service design workshops step by step to align business goals, customer experience, and technical constraints. You will learn how to structure a workshop, how to map customer journeys, how to identify service friction points, and how to turn workshop insights into delivery artefacts that teams can actually build. This guide is designed for Business Analysts, Product Owners, and delivery professionals who want to run practical workshops that lead to real outcomes. In this video we cover: • What a service design workshop is • When a BA should run one • How to prepare before the workshop • Mapping the customer journey with stakeholders • Identifying pain points and opportunities • Aligning business, customer, and technical perspectives • Turning workshop insights into delivery artefacts If you work in business analysis, digital transformation, or product delivery, this framework will help you run structured workshops that create clarity and alignment across teams. Subscribe to Analysis Toolbox for practical business analysis methods, frameworks, and real world delivery techniques. Suggested Hashtags #BusinessAnalysis #BusinessAnalyst #ServiceDesign #DiscoveryWorkshops #CustomerJourneyMapping #DigitalTransformation #ProductManagement #RequirementsEngineering #BAFrameworks #AnalysisToolbox