IKEA Effect & Self-Perception Theory Explained! | Psychology 101 скачать в хорошем качестве

IKEA Effect & Self-Perception Theory Explained! | Psychology 101

In social psychology the IKEA effect refers to the observation that people tend to value things higher if they created them itself. The IKEA effect is a cogntive bias where people irrationally judge the value of an object. Such cognitive biases and heuristics show that humans are always object in their judgement or in making decisions. It was shown that people who built IKEA furniture were willing to spend 63% more money compared to equivalent pre-assembled furniture. This experiment was replicated with different objects, such as origami figures. The IKEA effect is related to a larger psychological concept named the self-perception theory. The self-perception theory suggests that people observe their own actions, which then determines their attitude. So if people retrospectively notice they spent a lot of time and effort into making IKEA furniture, they come to the conclusion that the must like this piece of furniture very much. The IKEA effect also goes hand in hand with the sunk cost fallacy, where people tend to spent money and effort into something that is not worth it. Rather than abandoning their efforts they keep going, as they overvalue the situation. Narrated by: Miles Wischnewski SECONDARY CHANNEL - Psyched! Discussions    / Канал   USE OF STOCK IMAGES AND VIDEOS Occasionally we make use of stock images and videos (pixabay.com or pexels.com). We use these to make our videos more lively (better than looking at a blank screen). These stock videos should not be taken as an exact scientific reflection of the discussed content. In some cases they are not fully accurate. We try to have a high viewing pleasure, while at the same time create as little confusion as possible. Thus we aim to only use them when it is clear that they are not directly related to the discussed content. CHANNEL GOALS The Psyched! channel focuses on providing education about psychology and neuroscience. Here you learn all about human behavior, the mind and the brain. It is our goal to reach everyone, from people who are casually interested to academic researchers. As such we provide simple explanation videos as well as profound lectures. If you like our content, consider to subscribe! SOCIAL MEDIA LINKS Instagram:   / real.psyched   Twitter:   / mileswischnews1   Website: www.mileswischnewski.com