Evolution of ABM in Modern Demand Generation ft. Rick Collins скачать в хорошем качестве

Evolution of ABM in Modern Demand Generation ft. Rick Collins

The Revenue Lounge Podcast - Episode 80 ft. Rick Collins, VP of Demand Generation at Connectwise Episode Guest -   / martech-rick   Episode Host -   / randy-likas-323241   Podcast Details: Podcast page - https://nektar.ai/podcasts/ Spotify - https://open.spotify.com/show/3DUOqnT... Google Podcasts - https://podcasts.google.com/u/0/searc... Apple Podcasts - https://podcasts.apple.com/in/podcast... Episode Details: In this episode of the Revenue Lounge podcast, host Randy Likas speaks with Rick Collins, VP of Demand Generation at ConnectWise, about the evolving landscape of demand generation and the challenges marketing teams face in pipeline generation. They discuss the importance of aligning sales and marketing strategies, the shift from MQLs to buying groups, and the necessity of providing value through thought leadership. Rick shares insights on measuring success, implementing effective ABM strategies, and overcoming data silos in marketing technology. The conversation emphasizes the need for context in data reporting and the lessons learned from ABM implementation, as well as personal insights from Rick on leadership and work-life balance. Want to learn more about Nektar? Talk to our team - https://nektar.ai/book-a-demo/ Chapters 00:00 The Challenge of Pipeline Generation 03:07 Rick Collins' Career Journey 05:52 Market Trends and Demand Generation Strategies 08:51 The Evolution of MQLs and Buying Groups 11:50 Measuring Marketing Influence and Attribution 15:00 Implementing an Effective ABM Strategy 17:57 Aligning Sales and Marketing for Success 20:49 Overcoming Data Silos in Marketing Tech 27:21 Data-Driven Advertising Strategies 30:33 The Importance of Personalization in Marketing 33:37 Building Trust Through Insights 35:35 Balancing Short-Term and Long-Term Goals 39:43 The Role of Context in Data Presentation 42:35 Lessons Learned in ABM Implementation 44:56 Reviewing Account Strategies 46:28 Personal Insights and Reflections