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Building an Authentic Personal Brand in Manufacturing

As Jake Hall, The Manufacturing Millennial, says: "If I just go out there and say, 'Hey, let me help solve all of your automation needs and your PLC migration.' And pound Industry 4.0 down your throat, people are just going to see me as a sales guy, who is trying to sell them a solution, who just simply wants their business and to move on." Jake argues that salespeople get a bad rap for trying to take your money and run. But if you work to build a personal brand that reveals the person behind the business, you can break through that stereotype. Jake goes on to say, "Get to know me and what I'm passionate about and then, if my passion within my personal life and my professional life match what you want, let's talk. I think more companies need to do that, as well. Not just shove product down your throat, but get to know their clients and customers." As someone who's built a LinkedIn following of over 10,000 people in less than a year, Jake knows a thing or two about personal branding. In this excerpt from our full episode on The Manufacturing Executive podcast, Jake breaks down his philosophy on the topic.