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The Good Glamm Group is a leading content-to-commerce beauty conglomerate and unicorn brand in India, backed by marquee investors like Prosus Ventures, Warburg Pincus, Amazon, and L’Occitane. With its distinctive omnichannel strategy, Good Glamm’s three core verticals—Good Brands Co (including MyGlamm, The Moms Co, Sirona, St. Botanica, Organic Harvest), Good Media Co (POPxo, ScoopWhoop, Tweak India, MissMalini), and Good Creator Co (Plixxo, Winkl, Vidooly)—fuel exponential growth through synergistic DTC beauty, influencer marketing, and digital media integration. Its popular channels like POPxo reach over 88 million users monthly, covering beauty, fashion, and lifestyle content—perfectly bridging audiences and commerce. Meanwhile, MissMalini (now under Good Media Co) continues to dominate Bollywood news, fashion, and celebrity gossip in India. Known for a powerful content-to-commerce model, strategic acquisitions (11+ brands), and aggressive expansion including joint ventures in the US and Middle East, Good Glamm is positioned to disrupt global beauty markets with its unique approach.