The Strategic Advisor Approach That Doubled This Brand's Distribution скачать в хорошем качестве

The Strategic Advisor Approach That Doubled This Brand's Distribution

If you’re still pitching your product instead of guiding the category, you’re leaving leverage on the table. Retail buyers don’t reward brands with the best velocity — they reward brands that help them win. And if you don’t shift from vendor to advisor, you’ll stay stuck chasing space, promotions, and resets. In this episode, I break down how strategic advisory thinking transforms your retail conversations from transactional to influential. You’ll learn how to lead with category insights, translate data into actionable recommendations, center your story around your most profitable shopper, and execute flawlessly so buyers trust your strategy. This is how brands double distribution, earn permanent displays, and win better decisions — even without deep discounting. Download the free 30 Days to Profitable Growth guide at RetailSolved.com and listen to related episodes to go deeper into category management, trade strategy, and retail execution. Stop competing. Start advising. Get the free Download - The Essential New Item Checklist: https://retailsolved.com/op/guide18/ ⏰ Timecodes 1:32 The 20-Minute Conversation That Doubled Distribution 2:44 Twenty minutes later, the buyer said: 3:11 WHY STRATEGIC ADVISORY THINKING MATTERS 3:53 When you think like a strategic advisor, everything changes: 4:17 And here’s the biggest advantage: 4:29 #1: Advisors Focus on the Category, Not Themselves 5:35 #2: Advisors Translate Data Into Actionable Retail Insights 6:54 #3: Advisors Lead With Shopper-Centric Strategy 7:40 #4: Advisors Provide Clear, Confident Recommendations 8:52 #5: Advisors Build Trust Through Flawless Execution 10:00 RECAP — HOW STRATEGIC ADVISORY THINKING GIVES YOU LEVERAGE 12:22 Proof this works 👉 Proven strategies to get your products onto more store shelves and into the hands of more shoppers - including online ✅ Free brand-building guides and resources, Click here: http://retailsolved.com/ 🎧 Bulletproof Your CPG Brand podcast. Subscribe, Listen, catchup on more episodes, and get the show notes on my website or wherever you get your podcast. 🛎 Hit the like bell to be the first to get more brand-building tips, strategies, and advice #brandmanagement #businessmanagement #dataanalytics #marketing #trademarketing #merchandising #strategicplanning #brandbuilding #dataanalyst #entrepreneur #smallbusiness #datavisualization #datascience #analyticstools #marketing #marketingstrategy #retailstrategy #retailersolutions #digitalmarketing #dataanalysis #branding #merch #merchandising #visualstorytelling #growthmindset #growth #tactics #retail 📱Connect with Dan on social media:   / cms4cpg     / retailsolved   📫 QUESTION — What keeps you up at night? What videos would you like to see on this channel? https://retailsolved.com/contact-us/ 📎 About this channel If you’re building a CPG brand and running out of runway, this podcast is your unfair competitive advantage. Bulletproof Your CPG Brand is the go-to podcast for emerging and growth-stage CPG founders navigating retail, e-commerce, and omnichannel growth with limited resources and zero margin for error. Hosted by Daniel Lohman—former CPG founder, category management expert, and trusted advisor to natural, organic, and better-for-you brands—this show delivers practical, retailer-relevant strategies most brands never get access to. Each episode breaks down what actually drives sales at retail: • category management and fact-based selling • trade marketing and promotion ROI • broker performance and retail execution • pricing, assortment, and shelf strategy • brand valuation, velocity, and profitability Let me explain why this matters. Most advice shortens your runway. This show is designed to extend it—by helping you earn an equal seat at the table with retailers, convert occasional buyers into loyal evangelists, and compete head-to-head with far bigger brands. This isn’t theory. It’s a turnkey roadmap built from hundreds of real-world case studies, expert interviews, and proven frameworks. If you’re a mission-driven CPG brand that wants to grow profitably, fund innovation, and do more good—this is where you start. Subscribe and start building a bulletproof brand. All Rights Reserved. Copyright, Liability Waiver and Disclaimers, Privacy Policy and Terms of Use on website. ©CMS4CPG LLC. https://retailsolved.com/ Disclaimer: some of the links may be affiliate links. I may earn a commission that helps pay for this channel.