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Everyone loves the idea of a themed Airbnb… but most people do it completely wrong. In this clip, we break down why so many themed properties actually lose money, and why slapping a poster on the wall or changing a color palette doesn’t count as a theme. If you’re going to do it, you have to go all-in. Otherwise, it’s usually a waste of money. We talk through a fully immersive Harry Potter property, why it works, where people mess this up (looking at you, “Mario theme”), and how understanding your market and location matters just as much as the design itself. If you’re thinking about theming an Airbnb, this is the difference between something that looks cool…and something that actually books. 👉 Watch the full episode over at Robuilt for more real estate, Airbnb, and design strategy conversations. Chapters: 0:00 What makes an Airbnb theme actually work? 0:38 Why most themed Airbnbs fail 2:09 Why cheap or partial themes lose money 3:10 How location and market affect themed properties 5:31 Why branding your Airbnb increases bookings