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In this video, Sonia Álvarez, Tax Director at Ayming, outlines how businesses can successfully navigate the increasingly complex landscape of international tax and customs compliance. With extensive experience leading the design and implementation of tax compliance strategies for both domestic and multinational organisations, Sonia explains how Ayming supports companies operating across multiple jurisdictions. She discusses the importance of accurate customs classification, correct application of rules of origin, and the impact these have on tariff costs, import VAT and excise duties. The conversation also explores the regulatory changes currently shaping the European market, including VAT in the Digital Age, electronic invoicing requirements, EU customs reform, and environmental frameworks such as EUDR and CBAM. Sonia highlights the importance of anticipating regulatory developments and implementing robust, forward-looking strategies to ensure compliance while optimising tax efficiency. Acting as a single point of contact across jurisdictions, Ayming provides a comprehensive, 360-degree approach covering taxation, customs, excise duties and environmental taxes, helping businesses manage risk, maintain compliance and strengthen their overall tax strategy. If your organisation operates internationally, this video offers valuable insights into how to stay compliant, reduce exposure to risk and achieve sustainable optimisation across your tax and customs processes.