A Major Shift in Youth Sports Sponsorship and a Campaign Increasing Participation for Girls скачать в хорошем качестве

A Major Shift in Youth Sports Sponsorship and a Campaign Increasing Participation for Girls

Parents pay 1.5 times more attention to brands that sponsor their child’s youth team than to brands sponsoring professional sports teams. - YouGov Sport and Priority Partnerships Report We talk about the developing landscape of youth sports sponsorship as some major brands are pivoting from advertising in pro sports. We also touch on how teams, tech platforms, and leagues are taking advantage of it, how it will effect the cost of clubs, and how major brands could utilize it to their advantage. Later Madison Gates, VP of Marketing at I9 Sports, discusses the "Gains are for the Girls" campaign, the impact of NIL and Title IX, and the challenges of maintaining participation as girls transition into their teenage years. 0:00 - Researcher Unlocks Future Gold Medal Winners? 4:50 - The Major Shift in Youth Sports Sponsorships 9:42 - Youth Sponsorship with Club Teams 14:22 - Youth Sponsorship with Tech Platforms 21:05 - Youth Sponsorships with Major Brands 22:44 - "Gains are for the Girls" campaign w/ Madison Gates from i9 Sports 26:57 - The Impact of NIL and Title IX 29:03 - The Role of Coaches and Role Models Play 30:31 - How i9 Helps Drive the USA's Youth Participation Goals Get your tickets to our Youth Sports Business Conference in Philadelphia from April 14th-15th: https://events.buyingsandlot.com/summ... Follow Us: Subscribe to the Newsletter: https://www.buyingsandlot.com/ LinkedIn:   / buying-sandlot   Instagram:   / buyingsandlot   TikTok:   / buyingsandlot