Develop your Niche in Private Practice | Choose a Specialty скачать в хорошем качестве

Develop your Niche in Private Practice | Choose a Specialty

Develop your Niche in Private Practice | Choose a Specialty FREE Guide: Start a Private Practice in Counseling: https://tinyurl.com/y9ek9en8 Everybody talks about the importance of developing your niche, but it can be hard to know where to even begin. In this video Dr. Marie Fang offers an exercise to help you narrow your niche in private practice. LINKS *Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely! 👉 How to DIY a Therapist Website that Fills your Practice: https://privatepracticeskills.teachab... 👉 Private Practice Skills Merch: https://teespring.com/stores/private-... 👉 All my filming gear: https://kit.co/privatepracticeskills/... 👉 Music I use: https://www.epidemicsound.com/referra... This video is geared for therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field. Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to. Facebook: www.facebook.com/PrivatePracticeSkills/ Insta: PrivatePracticeSkills Music Credit: "Last Summer" by Ikson   / ikson   This video is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them. If you’re just starting out in private practice and you’re trying to build your case load, it can be tempting to cast a wide net and take all clients - regardless of their presenting issue - in the hopes that you will get busier faster. But unless you’re in a rural area and you’re the only therapist around, this strategy really won’t work. Here’s why: when clients are looking for a therapist, they are typically seeking a specialist with experience related to their specific presenting issue. In addition, clients who find you through internet searches are far more likely to find you if your website features the same keywords they’re typing into google. So you need to find your niche and advertise it clearly. Here is a helpful exercise developing your niche: 1. Map Your Thoughts Have post-it notes of different colors and a pen handy for this exercise. You can also just use a big piece of paper if that suits your fancy. 2. Brainstorm your interests Who have been your favorite clients to work with before? What was interesting about their presenting issue? List one interest per post-it note and place them on a wall, large table, or on the floor. This is a brainstorm, so write out as many interests as you can and you can edit later. 3. Draw connections Start to cluster post-its together based on some of their similarities. In phenomenological qualitative research, this process is called culling the data. 4. Label Themes Using different-colored post-its, start to come up with names to label these clusters of interests. 5. Lather, Rinse, Repeat Go back to step 3 as many times as you need to ungroup and regroup your connections. You might be helped by having a colleague in the field check out your mess of post-its to help you draw further connections. You will likely find that your long list of interests can boil down to 2-5 major themes. These themes can be your starting point from where you advertise your niches. It’s best to have a few overlapping niches (called double-niching or combo-niching), so that you can be the only therapist in your area with this cluster of specialties. Be sure to utilize these niche keywords appropriately throughout your website and adversing materials to help your target market find you more easily. Your niche will always be dynamic as you glean more experience in the field. You may like to repeat this exercise every couple of years or so to keep your niches up-to-date. Hopefully these tips help the process of developing your niche feel a bit more manageable for you. Until next time, from one therapist to another, I wish you well.