Attract New DTC Wine Buyers with a Smarter Sales Strategy скачать в хорошем качестве

Attract New DTC Wine Buyers with a Smarter Sales Strategy

Direct-to-consumer (DTC) wine sales are under pressure. Wine clubs are seeing dwindling sign-ups, younger generations are hesitant to commit, and traditional promotional models are failing to engage today’s fragmented, deal-savvy audience. In this webinar, we’ll introduce digital collaborative buying as a fresh, effective strategy for wineries to boost DTC performance. Join us to learn: Why wine club registrations are declining—and what Gen Z and Millennials want instead How collaborative buying solves the “I want a deal, but not a case”. “I can’t commit long term” etc. dilemmas Real-world examples of how collaborative sales are driving engagement and conversions How wineries can implement collaborative buying without overhauling their operations If you’re a winery seeking to revitalize your DTC channel, attract new audiences, and grow without discounting your brand, this session is for you. About Our Presenter… With over 20 years of international sales experience, Moshé Weizman brings a wealth of expertise to WINEing. The son of two restauranteurs, his passion for wine grew naturally, leading him to become a Certified Sommelier with the Court of Master Sommeliers and a graduate of WSET Level 3 studies. Combining his love for wine with his professional experience, Moshé co-foundedWINEing to create a platform that bridges his passion and entrepreneurial vision.