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See John Gress live at Imaging USA 2026! Curious about how to perfect your lighting and achieve consistent, professional results in your photography? In this video, we'll dive into the essential tool that many photographers overlook – the light meter. Whether you’re shooting portraits, landscapes, or architecture, mastering the use of a light meter can drastically improve your workflow and the quality of your images. We'll cover the different types of light meters, including incident, reflected, and spot meters, and explain how each one can be used to achieve precise exposure settings. You’ll learn why using a light meter is crucial for accuracy and consistency, especially when shooting with flash in the studio. Additionally, we’ll walk you through the practical use of a flash meter in a studio setup, demonstrating how to meter each light separately for balanced and beautiful results. Whether you’re setting up key lights, fill lights, or hair lights, this video will show you how to get everything dialed in perfectly. We’ll also address common arguments against using light meters and explain why they remain an indispensable tool for photographers who value precision and efficiency. By the end of this video, you’ll understand how to use a light meter to take full control of your lighting and bring your creative vision to life. 🎤: @JohnGress Get more tips, tricks and educational videos at https://www.ppa.com/education. 💻 Like, comment and subscribe for more content like this. Follow us on our other social channels 📲 Facebook 🔗 / ourppa Instagram 🔗 / ourppa Twitter 🔗 / ourppa LinkedIn 🔗 / ourppa About PPA: Professional Photographers of America (PPA) is the world's largest non-profit photography association organized for professional photographers, by professional photographers…and with over 35,000 creative members in more than 50 countries. Join at PPA.com here 👉 https://www.ppa.com About Imaging USA: Start your year energized at the premier photography conference & expo. Spark your creativity and learn new skills to grow your business alongside a community of fellow photographers. No matter where you are in your career, you’ll gain actionable insights that have a real impact on your business. https://imagingusa.com