Taiwan's receipt lottery: A behavioral science growth hack your company should steal? скачать в хорошем качестве

Taiwan's receipt lottery: A behavioral science growth hack your company should steal?

What does a government tax scheme have to do with product growth? More than you’d think. Taiwan’s receipt lottery turned tax compliance into a nationwide game—and boosted reported sales tax revenue by 75% in its first year. By turning every receipt into a potential lottery ticket, Taiwan leveraged social pressure, loss aversion, and immediate rewards to drive behavior change at scale. These same principles can be applied to products and services. From increasing user engagement to driving adoption of new features, the receipt lottery model offers a powerful behavior change playbook. Watch the teardown to learn: 💡 How Taiwan got millions of people to pressure businesses into tax compliance 💡 Why loss aversion is a secret weapon for driving product adoption How to frame incentives so people don’t just want them—they feel like they own them 💡 The behavioral science behind immediate rewards and how companies like Zoom and Figma are already using it If you’re working on product adoption, habit formation, or user engagement, this teardown is packed with insights you can put to work today. ✅ Want more insights on behavioral science and product design? Subscribe to Kristen's Substack so you don't miss the next teardown: https://kristenberman.substack.com/ 📧 Working on a behavior change challenge? We help companies apply these behavioral principles to drive growth and engagement: https://irrationallabs.com 🔎 Or explore our case studies of behavioral science work across sectors ranging from tech and finance to health and education: https://irrationallabs.com/case-studies/ 🎓 Join one of our Bootcamps to start learning behavioral science and apply it to your work and life: https://behavioraleconomicsbootcamp.com