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State of the Union

Babe, we have been through it in 2023 and 2024, right? Wonder what 2025 will be like! While I don't have a crystal ball, I do have my finger on the pulse of what is going on in the market in my own interior design business and I am making plans to have an incredible year! Here are my thoughts on what the heck was going on in the market in the past 18 months or so. The past two years have felt tumultuous This causes people to hang on to the savings they have, even if for the short-term. Grocery prices went UP, gasoline prices went UP,and interest rates went UP People were in a “wait and see” mode for sure. What I learned and how we pivoted: The sales process took more time Clients needed more “think about it” time (to make a solid money decision) We broke many more projects than usual into phases We did NOT take any of this personally or make it mean we were not successful We considered waiving some minimum design fees to get projects for past clients We went heavy on client communication with automated email reminders We focused even more on the white glove client experience OR we dialed some white glove details back and played with our profit margins What I think we have ahead of us in 2025: The start of 2025 may be similar to 2024 with slower, more careful, and thoughtful financial decisions. Continue to tighten and improve our marketing - SEO, social and emails Continue to refine and improve our client experience - this is what sets us apart in our market Keep in mind, our client demographic is generally wealthy, and inflation doesn’t hit them the same way as the Average Joe - so don’t assume your experience is the same as theirs. We cannot control the economy. We cannot control global issues or politics. But we can control our mindset around them and choose to stick to the fundamentals of what works. Basic marketing practices, solid business processes and systems, genuine care for the client journey and delivering a phenomenal end product will get you through just about any market. If you think this FREE content is good, imagine what you get when you work with me in one of my mentorship and coaching programs. I have a number of ways for you to work with me based on where you are in business and ability to invest. The Interior Design Business Bakery – the 12-month signature program with the entire recipe to launch your business 5 years into the future and into a multiple 6-figure revenue. The Key Ingredients – just like the title, it’s the diet version of the Bakery. Sugar & Spice Society – 6-month program helping generate some revenue (so you can invest in the next level of coaching) Design From Scratch – is a course for people working to increase their interior design knowledge and skills. No business content included. Private Coaching – custom packages created for private 1-1 coaching Interior Designer’s Business Launchpad – podcast, blogs, Cooking Up Success If you want to get on a free call, email us at [email protected]