What is the best taxonomy for managing digital content - Managing a Brand: Module 3 Lesson 2 скачать в хорошем качестве

What is the best taxonomy for managing digital content - Managing a Brand: Module 3 Lesson 2

Taxonomy – both in the world of biology as well as in digital asset management – is a way to organize and categorize data. Taxonomy also has a big role to play when it comes to the end user finding the right file or other resource they are looking for. In fact, the way your data is organized also affects download speed and can be a source of frustration and a black hole for your images and videos. What is the right way to organize data so that your digital asset management taxonomy works for you and not against you? It depends on many factors, like what you are used to and how many and what kind of assets you are looking to store. Let’s have a look at different taxonomies: Folder structure/categories This one is a classic when it comes to content and file storage, but it comes with a set of problems. A folder structure is best known from your PC, hard drives, Sharepoint and Google Drive. It’s probably what you would say you are most used to. A folder structure will look something like this: The key selling points for a folder structure are that it’s very common and thus easy to learn. This way of organizing data works fine if you don’t have too many files on hand and if there are very clear categories for each asset and those don’t overlap. For example, let’s say you have an image of a yellow butterfly that was part of a marketing campaign in January 2019. There are two folders in your structure that would work, butterfly pictures and pictures from marketing campaigns 2019. Which folder would you store the butterfly image in? Tough question, since the image clearly matches both folders. Let’s say you put it in both, just to be safe. In the long run this will lead to unnecessary duplicate files and using excessive amounts of storage. And if someone updates or edits the image on one folder but not the other, this will increase the chances of miscommunication and brand inconsistency. This is just a very simple example that may not sound like such a big deal. However, if your organization has hundreds or thousands of assets and employees or end users, a folder structure can easily spiral out of control. Bonus content for this lesson: 'A quick look into our Digital Asset Management solution' https://insights.lytho.com/preview-vi... Check out the third lesson of the last module of Managing a Brand here: 'The benefits of Digital Asset Management for your brand'    • The benefits of Digital Asset Management f...   Or on Lytho: https://www.lytho.com/courses/how-to-... Want to take the course step, by step, ask questions and get additional guidance and up to date bonuses? Sign up for free here: https://www.lytho.com/courses/how-to-... About the Managing a brand course 3 modules | 17 lessons This course is video-based and it comes with exercises and templates to help you manage a brand in the most optimal and efficient way. This is an intermediate course for professionals that know the basics and want practical advice to maximize their impact. Module 1: Brand Management. Learn how to improve aspects of brand management across all channels and regions, while working remotely or on location, with both colleagues and external partners and agencies. Module 2: Branded Content. Find out why branding and content depend on one another, how branding impacts social media and workflow management and how to strategically manage content. Module 3: Managing Branded Assets. Get all the tips and tricks for eliminating brand inconsistencies and inefficiencies and learn how and why you should prioritize creating a plan for storing, managing and sharing your branded content. About Lytho Lytho helps you communicate on-brand with our Award-Winning DAM Solution (2019 Most Innovative, 2019 Adobe Most-Promising Partner). Streamline your marketing efforts and save time creating, searching, sharing and publishing your digital content. Be consistent with our Brand Center. Be efficient with our Digital Asset Manager. Be creative with our Create and Publish functionality. Lytho is the single source from which to manage, create and publish all marketing content. https://www.lytho.com/ #Branding #FreeCourse #ManagingABrand