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This webinar was hosted by the China IP SME Helpdesk in collaboration with the Embassy of the Republic of Slovenia in Beijing. It took place on April 3, 2024, sought to address concerns about IP infringement in China. Effective protection and enforcement of intellectual property rights is critical for China’s successful transition to an innovation-driven economy, and this has created a strong impetus for sustained progress in this area. China’s IP protection regime has developed rapidly since the country joined the World Trade Organization in 2001, and its IP laws are now generally in line with international standards. Foreign companies continue to express concerns with respect to bad-faith trademark registration, counterfeit products, and other types of infringements, all of which can have serious consequences on a company's ability to successfully use their IP as a source of competitive edge, whether it be in the form of technical solutions, innovative designs, brand recognition, or technical and management know-how. Agenda 00:00:00 Opening remarks By Jan Sitar, the Economic Counsellor at the Embassy of the Republic of Slovenia in Beijing 00:02:35 Introduction of the China IP SME Helpdesk By Helika Juergenson, Project Manager at China IP SME Helpdesk 00:05:41 Presentation on "IP protection in China: best practices for SMEs" By Lisa Lu, IP Business Advisor at China IP SME Helpdesk 00:58:32 Panel discussion and a Q&A By Albert Tsui, AnJie Broad Law Firm